Marketing Department

Nathaniel Hartmann and Stephen Vargo published a paper that proposes a new theoretical foundation for selling in the Journal of Marketing

Nathaniel Hartmann, Shidler Faculty Fellow and Associate Professor of Marketing and Stephen Vargo, Shidler College Distinguished Professor and Professor of Marketing, published a paper entitled, "Converging on a New Theoretical Foundation for Selling," in the Journal of Marketing, spring, 2018 with H. Weiland. Recently, the American Marketing Association announced that the paper won the Shelby D. Haunt/Harold Maynard Award. The award will be presented to the authors at the AMA Summer Academic Conference in August, 2019. This award "recognizes articles submitted to the Journal of Marketing that make the most significant contributions to marketing theory in a given calendar year."

Miao Hu published a paper of brand rejection alters brand preferences in the Journal of Business Research

Miao Hu, Shidler College Faculty Fellow and Assistant Professor of Marketing, published a paper entitled, "Love or Hate, Depends on Who's Saying it: How Legitimacy of Brand Rejection Alters Brand Preferences," in the Journal of Business Research, fall, 2018, with P. Qiu, F. Wan, T. Stillman. This study investigates the growing phenomenon of consumer rejection by brands and offers managers insights on how the "legitimacy of brand rejection impact brand strategies."

Dana Alden published papers on family involvement in medical decision making in Asian and Western countries in Medical Decision Making and on the development of medical decision support tools for Hispanic health consumers in Social Science & Medicine

Dana Alden, William R. Johnson Jr. Distinguished Professor and Department Chair, published papers, as lead author, with J. Friend, P.Y. Lee, Y.K. Lee, L. Trevena, C.J. Ng, S. Kiatpongson, K.L. Abdullah, M. Tanaka, and S. Limpongsanurak in Medical Decision Making, fall, 2018 and with J. Friend, L. Fankel, and M. Jibaja-Weiss in Social Science & Medicine, fall, 2018. Written in collaboration with medical researchers, both papers reflect the contribution that marketing theory on decision making can make to consumer centered care and health care management.

Yanmei Zheng published a paper on relationships between food technology acceptance and the public's food literacy in the Journal of Public Policy and Marketing

Yanmei Zheng, Shidler College Faculty Fellow and Assistant Professor of Marketing, published a paper on relationships between food technology acceptance and the public's food literacy, entitled, "Technology Resistance: The Case of Food Production Processes" in the Journal of Public Policy and Marketing, spring, 2019 with L. Bolton and J. Alba. Four food technologies are investigated (e.g., food irradiation genetic modification) and results have "immense implications for consumer and societal well-being."

Student Clubs

Student Clubs

American Marketing Association
Open to all students who have an interest in Marketing. AMA aims to provide members with the opportunity to develop a better understanding and appreciation of marketing and creativity.

Pi Sigma Epsilon
A national professional fraternity in Marketing; open to all students interested in sales management and selling.

All Clubs

Marketing Department

2404 Maile Way
BusAd C-303
Honolulu, HI 96822

Telephone: [1] (808) 956-6692
Fax: [1] (808) 956-9886
e-mail: mktg@hawaii.edu